Hong Kong – AsiaSat 5 will be distributing live HD (High Definition) and SD (Standard Definition) television feeds of the 2010 FIFA World Cup held in South Africa from June 11 to July 11. Asian broadcasters with broadcast rights to the mega sporting event will receive live coverage of the matches from AsiaSat 5 and then redistribute the television signals through their television networks to billions of football fans across the Asia-Pacific region. To support the HD and SD broadcasts of all 64 World Cup tournament matches, Eurovision, the premier distributor of sports and news content for the world’s top broadcast and media platforms, has leased additional C-band transponders on AsiaSat 5 during the tournament period. Eurovision will transport the signals from the International Broadcast Centre (IBC) in Johannesburg via its dedicated fibre network to AsiaSat’s Tai Po Earth Station in Hong Kong for uplinking to AsiaSat 5. These matches will then be received by broadcasters across the Asia-Pacific region.