The Football Association announced the launch of FATV its new online video service on YouTube. Covering all aspects of The FA’s work, FATV provides users with exclusive programming from all areas of football including unique access to Fabio Capello and the England players, as well as The FA Cup. As executive producer, Tim Lovejoy will lead the creative output of the channel, including hosting weekly discussions with big names from inside the game. The output will feature a host of player and celebrity interviews about their love of football. Interaction with the channel will come primarily at YouTube.com/FATV, with videos also being made available on TheFA.com/FATV. Rights-management specialist myvideorights.com will manage the distribution of content to a broad spectrum of sites, ensuring that the reach of FATV extends to all football fans online.
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