A trade mission led jointly by the Multimedia Development Corporation (MDeC) and the National Film Development Corporation Malaysia (FINAS) continued its success at Hong Kong’s Filmart, securing deals worth over US$41 million (RM145 million) during the world’s largest audio–visual content market – MIPTV 2010 held from 12–16 April 2010 in Cannes, France. 15 Malaysian companies from the Entertainment & Media Sector were in attendance, namely: Animasia Studio Sdn Bhd, Backbone Entertainment Sdn Bhd, Cartoon4Kids Sdn Bhd, Ed–Online Sdn Bhd, Elite Animation Sdn Bhd, Inspidea Sdn Bhd, Just Mobile Sdn Bhd, Moon Fx Sdn Bhd, Nafalia Corporation Sdn Bhd, Peppermint Productions Sdn Bhd, Primeworks Studios Sdn Bhd, Total Sports Asia Sdn Bhd, Worldwide Rights Corporation Sdn Bhd, Vision Animation Sdn Bhd and Young Jump Animation Sdn Bhd. During the first four days of the event, a total of 575 meetings took place at the Malaysian Pavilion, generating 139 high potential deals (24 percent), worth more than US$130 million (RM455 million). Companies secured high potential deals mainly related to content distributions and co–productions in the entertainment & media sectors, namely Animations, CGI/Visual Effects, TV/Films, New Media, and Outsourcing of Creative Production works. “Approximately 60 Malaysian animation titles were made available during MIPTV 2010 from its newly completed MSC Malaysia Animation Content Catalog and as high as 50 percent of its programs were sold to worldwide broadcasters and distributors. The success of MSC Malaysia companies is something that we are extremely proud of. In only MSC Malaysia’s fifth year at MIPTV, we have quickly established ourselves as having competent local expertise capable of producing Malaysian content that encompass national values and focusing on world– class IP creation,” said Adam Ham, MDeC’s Entertainment & Media Specialist. Malaysian content has been sold to Europe, Russia, USA, Canada, Middle East, Turkey, Singapore, India, Egypt, Syria, and many more. Leading the sales was Peppermint Production’s Zakumi Animated Series (the official World Cup – South Africa animation series), which was sold to more than 40 territories worldwide. Other leading Malaysian titles for sale were ABC Monsters, Beanos, Boo & Me, Bola Cinta, Bola Kampung, Chellup, CJ the DJ, Feroz, Fruiterama, Garr, Islamic Documentaries, Jahai, Johan the Young Scientist, Machos, Magic of Santa, Mustang Mama Die–Hard Sports Fan, Mustang Mama Football Fever, Mustang Mama X3, Ramadan Mat Jo, Stryka, Sugar Pal, Sumo Mouse, Tok Tam and many more. Under the name of MSC Malaysia, Ham who has been a driving force in rebranding and developing MSC Malaysia as a major global player within the creative content industry, added that unlike most countries worldwide, the Malaysian Government is dedicated and supportive of developing MSC Malaysia Creative Companies by offering affordable funding, tax breaks up to 10 years, a ready talent–pool, and access to world–class infrastructures and a green lane leading into the global arena with ample success stories through their global market access programs. In line with MSC Malaysia’s goals of generating US$320 million worth of revenue and 13,100 jobs by 2014, last year MDeC launched the US$22 million Co–Production Funding, which is intended to assist local MSC Malaysia Status Companies to work with world–class companies to co– develop and co–own IPs for the global market. Ham confirmed, “There’re no other countries in the world that can match Malaysia to be able to provide the best of the best friendly government support & incentive package for Global Content Development.” As a direct result of MSC Malaysia’s active efforts in pre–arranging Business–to– Business matchmaking platform throughout the trade show, MDeC Entertainment & Media Specialist, Ham witnessed the signing ceremony for one Co– Production contract and two Memorandums of Agreements (MoAs) at the Malaysian Pavilion with global industry players during the five–day event. Datuk Azman Salleh, the FINAS Board of Director and Senator Datin Paduka Datuk Nor Hayati binti Tan Sri Dato Sri Onn were also present when some of the MoA signing ceremonies took place at the Malaysian Pavilion. In addition to the confidence and commitment that MDeC and the Malaysian Government in support of the MSC Malaysian Companies have made, Korea Creative Content Agency (KOCCA) and Thailand’s Software Industry Promotion Agency (SIPA) were also present for the signing ceremony. First to confirm a deal was Ed–Online Technologies Sdn Bhd, who signed a contract worth US$15 million (including global broadcast distribution & merchandizing rights) with Korea’s NHC Media. In conjunction with the 60th anniversary of diplomatic relationship between Malaysia & Korea, both companies will join forces to produce a 2D animated TV series (78 episodes x seven minutes) named Eori which targets children aged four to six years old. With a budget of US$2 million, the co–production is an opportunity for talented young people from both the countries to show the world what they are capable of. The main production of the series will be done entirely in Malaysia and is expected to create more than 100 jobs in the country. The co–production is supported by Multimedia Development Corporation (MDeC) of Malaysia, Seoul Business Agency (SBA) and Korea Creative Content Agency (KOCCA). Eori is scheduled to be released by the second quarter of 2011 and will be available in Korean, Bahasa Malaysia and English. Later MSC Malaysia Status Company – Elite Animation Sdn Bhd also signed two agreements with: firstly, Imagimax Studios (Thailand) entering into a co–production venture for an undisclosed 3D Animation title, valued at US$3 million and, secondly, Everest International Distribution (USA) for an international distribution agreement for the regions of America, Europe, Africa and the Middle East on Malaysian animation title Ramadan Mat Jo, Chellup, and Fruiterama, valued at US$3 million. In addition to the confirmed deals mentioned, US$20 million (RM70 million) in access were also generated from sales, distribution and licensing of digital content properties in Cannes, reported by Animasia Studio Sdn Bhd, Backbone Entertainment Sdn Bhd, Cartoon4Kids Sdn Bhd, Elite Animation Sdn Bhd, Inspidea Sdn Bhd, Nafalia Corporation Sdn Bhd, Peppermint Productions Sdn Bhd, Vision Animation Sdn Bhd, and Worldwide Rights Corporation Sdn Bhd. Dr. Hidayet Karaca, Head of Broadcasting of Samanyolu (Turkey) said “This is more than a business relationship. It is about bringing two countries together to jointly promote positive Islamic culture and tradition. This is only the beginning of the fruitful relationship.”
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