LONDON – Endemol announced the appointment of Steve Copestake as global head of marketing. Copestake joins Endemol from Disney– ABC–ESPN Television where he was senior vice president, international marketing. During his seven years at Disney he has led the marketing and research operation for the company’s TV distribution business, representing their most successful global brands including Lost, Desperate Housewives and Grey’s Anatomy. Copestake also played a central role in the international roll–out of Disney Channel’s live action franchises including worldwide hits such as High School Musical and Hannah Montana. During his 25 year career he has also been head of marketing communications at BSkyB and a board director at leading European marketing agency, The Added Value Company. As global head of marketing at Endemol Group, Copestake will manage all Endemol’s marketing activities, focusing on global entertainment formats and also working closely with Endemol Worldwide Distribution on finished programming. His remit will include providing comprehensive post sales marketing support for Endemol’s clients around the world. He will also be responsible for Endemol’s corporate branding as well as the Group’s internal and business to consumer online presence. Copestake will report to Endemol’s chief commercial officer Tom Toumazis. He will also work closely with Endemol Worldwide Distribution’s CEO Cathy Payne.
Ad – Before Content
Related Articles
- DDish TV LLC Chooses PlayBox Neo Channel-in-a-Box for Broadcast Network Expansion
- JioCinema set to redefine subscription market with launch of Premium Plans
- Telecom and pay-TV services revenue in Japan to increase at 2.1% CAGR over 2023-2028, forecasts GlobalData
- UKTV has announced the commission of the brand-new series, Mudtown, for its leading crime drama channel, Alibi.
- LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’
- CAKE signs deal with ITVX on animated comedy adventure The Guava Juice Show