JAKARTA – Disney–ABC International Television (DAIT) Asia Pacific has signed a multi–year agreement with PT Media Nusantara Citra Tbk (MNC), Indonesia’s largest integrated media company, to distribute Disney animation, pre–school programs, live action series and original movies over MNC’s leading national television broadcast networks across Indonesia. As a part of the agreement, MNC will broadcast Disney programs over its two leading free–to–air national networks – RCTI and TPI – which reach over 50 percent of all homes in Indonesia. The programs will be telecast in four specially branded time slot blocks targeted at kids and family audiences. RCTI, Indonesia’s first and leading private free–to–air channel, started broadcasting a 90–minute, weekly pre– school animation block – titled ‘Disney Clubhouse’ – from 6 March 2010. Disney Clubhouse will be a learning– based programming block featuring original series such as Mickey Mouse Clubhouse, Little Einstein’s and My Friends Tigger & Pooh. RCTI will also air Disney live action series such as Hannah Montana (Season 1) as well as Disney Channel original movies such as High School Musical 1 over the coming months.
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