Petaling Jaya – Media Prima Berhad (Media Prima) is strengthening operations and priming itself for its next phase of growth as it prepares to unlock the potential of the enlarged Group, which now has a larger stake in New Straits Times Press (Malaysia) Berhad (NSTP). “Media Prima’s performance in 2009 reflects the challenges faced by the economy then and its impact on consumer spending patterns, which affected our business. We will adopt a cautious stance for the immediate future but hope that once the effects of revitalized economic conditions begin to take root, the fruits of our strategy will emerge as we strengthen our diversified media assets in 2010,” said Media Prima’s Chairman, Datuk Johan Jaaffar in Petaling Jaya. Media Prima in early April entered into an agreement with Telekom Malaysia (TM) to be one of its main content providers for TM’s recently launched Internet Protocol Television (IPTV). Under the agreement Media Prima will supply content and channels for video-on-demand (VOD) and specialized channels as part of TM’s triple-play offering, that serves as a value-added service for its High Speed Broadband (HSBB) customer. “We are continuously seeking platforms for content sharing especially given the availability of our library of 40,000 hours of local content, accumulated from the beginning of TV3’s operations, sitting at zero cost in our library. TM’s launch of the IPTV initiative presents opportune timing for us, being a major content player. The partnership with TM is part of the Groups’ strategy to further complement our objective of becoming the nation’s leading content provider. ” said Group Managing Director of Media Prima, Dato’ Amrin Awaluddin.