Sydney – Sky News pay TV service has sealed a landmark reciprocal programming agreement with national broadcaster China Central Television (CCTV). Under the landmark deal, Sky and CCTV will host each others’ English-language news programs for the first time. The deal, announced in the run-up to the May 1 start of the Shanghai World Expo 2010, will see daily business reports from the Sky News Business Channel land on CCTV, covering key trade events in both countries. The Sky News service, run by the Australian News Channel, is jointly owned by British satellite broadcaster, BSkyB, the Seven Media Group and PBL Media. With a nationwide footprint reaching most of China’s 395 million television households, CCTV is arguably the world’s largest broadcaster in terms of audience. Under the agreement, CCTV will have regular access to programming and journalists from Sky News main channel and the Sky News Business Channel.