New Delhi – Ayur Living India, a new infotainment channel from India, has commenced free to air distribution on AsiaSat 5. Ayur Living India offers 24-hour programming focusing on the themes of education, women empowerment, social concerns, sports and news, targeting the young generation, women and upper middle class segments in India. All programming on Ayur Living India is produced in-house and is broadcast in Hindi and English languages. Through its own teleport in New Delhi, Ayur Living India delivers its programming via AsiaSat 5, enabling it to reach all major cable headends in India and the numerous terrestrial networks and pay TV networks across the Asia Pacific. Ayur Living India is operated under Vintage Studio Pvt Ltd, the broadcast arm of Ayur Group, the largest herbal cosmetic company in India.