Singapore – Content production company, ice-TV, has re-launched across Asia with a focus on developing and producing branded content. Originally founded in 2002, by David Searl, the company has produced high profile projects such as the ad-funded UPWARDLY MOBILE for the launch of Virgin Mobile in Singapore and regional gameshow THE CHAIR. Searl was the senior vice president production of STAR TV before he took on the role as SVP content partnerships, launching the content partnerships branded content division of STAR’s international ad sales department. Working with Searl at ice-TV as creative director/executive producer will be former STAR TV senior producer, Sham Baharom. His role at STAR TV included production of the regional TV Series AMP AROUND ASIA, the conceptualisation and production of short form content for Clean and Clear, Canon Selphy and HP Dreams Come True campaigns. This brings the team together again that created and produced the highly successful HP SPACE regional reality series that aired on Star World and Channel [V] across South East Asia, India and Greater China at the end of 2009. ice-TV is currently in development on the next biggest TV hit DEBUT, a regional talent search for Asia’s next hottest pop act. International singer-songwriter Ronan Keating, member of the Irish pop group, Boyzone will host the show and play an integral role in mentoring the contestants. ice-TV’s Shanghai office will be headed by George Ng who after two decades of media experience in Hong Kong and Japan, has been producing and developing content for international brands and leading China broadcasters such as Channel Young and Oriental TV. ice-TV’s new offices are located in Hong Kong, Shanghai and Singapore.