Singapore – Animax will be sporting a new look, adding programming choices, and taking viewer interaction to a whole new level from 3 May 2010. As part of the brand new on-air graphics package, upcoming shows on the channel will be introduced by a ‘handheld slate’ with a customizable background dedicated to showcasing the creativity of Animax viewers. Spotlighting the best pictures shared by viewers as the featured background each week, selected contributions will be seen by millions of Animax viewers across Asia. The Animax logo now comes in a clean, sharp font, free of the ellipse that surrounded the brand name in its previous logo. The letter ‘i’ in Animax is stylized with the dot appearing at the top end of the vertical stroke to symbolise the ‘eye’ of the youth – a visual motif signifying a sneak peek into the new Animax experience. Along with the new brand identity, Animax will add on Korean live-action shows in the channel’s programming line-up. From May 2010, Animax viewers in Malaysia and the Philippines can expect to enjoy the Korean programming block including entertainment, variety, reality and drama shows, as well as movies, starting initially with popular drama series like Coffee Prince, My Girl and Princess Hours. The shows will be dubbed in local languages Bahasa Malaysia for Malaysia, and Tagalog for the Philippines, with viewers having the option of catching the shows in original Korean language audio with English subtitles. Viewers in all other markets will be able to catch the new Korean programming block starting from July 2010. The channel continues to pursue its strategy of simulcasting new anime series with Japan, with Maid Sama! lined up as the next same-week-as-Japan simulcast anime series, premiering in early April 2010.