New York/Hong Kong – WE tv has launched on PCCW’s now TV, the leading pay-TV operator in Hong Kong. WE tv will appear on now TV as a 24/7 linear channel in both standard and high definition, and with traditional Chinese subtitles. The announcement was made by Rainbow Media’s Ed Carroll, chief operating officer, Rainbow Entertainment Services, and Janice Lee, PCCW’s executive vice president of TV & New Media. Available in Hong Kong on now TV channel 519, WE tv is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content relevant to key stages of their lives. The channel will offer signature series such as My Fair Wedding with David Tutera, Raising Sextuplets, Bridezillas, Amazing Wedding Cakes, and The Locator. The news represents the third global launch for WE tv, which reaches nearly 75 million homes in the US, following its recent debut in Singapore and Korea.