Hong Kong – NewCo Rai International has launched a new Italian language channel, Yes Italia to Asia. This new 24-hour channel is available free to air on AsiaSat 5, offering a variety of content on Italy’s artistic, cultural and environmental heritage to television viewers across the Asia Pacific region. Yes Italia is developed and distributed by NewCo Rai International, a subsidiary of Italian public broadcaster Rai. The channel serves to promote Italy’s unique history, tradition and the Italian way of life.