Beijing/Singapore – MTV Networks China and CCTV.COM have launched nick.cctv.com, an online destination for Chinese audiences to access an unprecedented range of Nickelodeon-branded content. The launch of nick.cctv.com marks the first co-branded website to offer video streaming of Nickelodeon content to Chinese audiences, marking a significant milestone for MTV Networks as the first international broadcaster to provide officially sanctioned online video content in China. The advertiser-supported site will launch with a variety of original Nickelodeon content including online games, wallpapers and episodes of SpongeBob SquarePants available for streaming. Later this year, episodes of pre-school property Dora the Explorer and content based upon other popular Nickelodeon properties including CatDog will be featured on the site. nick.cctv.com will be promoted to a television audience of over 300 million households on CCTV1 and 250 million households on children’s channel CCTV14. The cartoon channel of CCTV.COM is a mass communication platform featuring rich resources, advanced technology and with massive user base. By the end of 2009, the channel broadcast over 40,000 videos and realized broadband high-definition broadcasting. In addition, there are six other vertical channels including Animation Theater, Interactive Camp and Games & Toys providing netizens with multiple services such as live streaming, on-demand video and netizens interaction. In line with network TV’s development in China, the cartoon TV station of China Network Television (CNTV) will be launched in 2010 with backing base on the CCTV.COM cartoon channel, providing brand new experiences for cartoon loving netizens and TV audience.