YouTube’s first live major sporting deal is to stream live Indian Premier League cricket matches worldwide, excluding the US. The Guardian (UK) reports that the two-year YouTube global deal exceeds original parameters that the Google-owned video-sharing website would stream live IPL matches only to countries that did not have rights deals with the IPL. The value of YouTube’s deal was not disclosed. However, the IPL originally sold its internet rights to the Dubai-based company netlinkblue for $50m over 10 years.
Ad – Before Content
Related Articles
- The Read Sea International Film Festival announces Spike Lee as President of Jury for 2024 edition
- Pixotope Launches Revolutionary AI-Powered Graphics Integration Tool for Broadcast Industry
- Prime Video Launches Channel K, the Premier Destination for Korean Entertainment, as an Add-On Subscription
- Cowshed Collective to produce new Sidemen reality series INSIDE season 2 for Netflix
- Romania acquires Global Agency’s newly launched format Celebrity Dreams
- Talpa Studios and Spektr launch creative partnership with debut format 3 Minutes of Fame