Seoul – CNBC in Asia Pacific and SBS (Seoul Broadcasting System) officially launched SBS-CNBC during a ceremony held at the Ritz Carlton Hotel on Tuesday, January 19, 2010. The launch saw more than 250 business and government VIP’s, including Mark Hoffman, president, CNBC and Se Young Yoon, chairman of SBS. SBS-CNBC will focus on Korea’s daily business news, complemented with international coverage from CNBC bureaux around the world. Key programme highlights include: Closing Bell; Mad Money & Mad Money Special; Night Express-Broadcasts CNBC news.