Hong Kong – BabyTV and the Hong Kong Bureau of Education (EDB) have launched a guidebook designed to help parents make better media choices for their children, and encourage them to maximize the benefits of children’s TV and media use through involvement and improved mediation. Titled, ‘Growing Together: Making the most of TV for toddlers’ the book will be distributed to parents at all kindergartens across Hong Kong. The guidebook was created following a survey, carried out in Hong Kong by BabyTV with the objective of exploring the media-habits and concerns of local parents. The survey, conducted in July and August 2009, concluded that while over 90% of parents use screen media with their children, most are relatively unaware of what constitutes an age-appropriate program. Created by BabyTV in conjunction with the Education Bureau, and co-written with consultants who are recognized experts in the medical and education professions in Hong Kong, the guidebook presents a step by step approach to choosing toddler TV content, it provides succinct and practical tips for parents to enhance the benefits of their child’s media use, and offers a guide on viewing times. The Education Bureau have started distributing the guidebook to all kindergartens from 8 January 2010.