Singapore – StarHub and Xinya Media announced a strategic partnership to bring in new Chinese content and productions to the local market. StarHub’s partnership with Xinya Media will tap on the latter’s connection and expertise to undertake the task of selecting, aggregating and packaging content from China that is suitable for the local audience. These new branded channels exported from Greater China will be internationalised through original content production & packaging based out of Singapore, tapping on regional talent and expertise brought in by Xinya, focused on genres such as music shows, performances from top Mandarin artistes and teen idol dramas. Tan Tong Hai, chief operating officer of StarHub said, “There is a growing interest for content from the Greater China in recent years. We are delighted to collaborate with Xinya Media to bring in new Chinese content of various genres and repackage them to suit local viewers. Additionally, we also look forward to work with Xinya Media on co-productions with an emphasis to infuse local elements which will allow us to further engage and interact with our local audience.”