China – A group of some 30 Singapore digital media companies wrapped up their five-day business mission trip to China with a slate of business deals with their Chinese counterparts. These deals cover the launch of a Chinese version of a popular Made-in-Singapore social networking game; a cross-border venture development and incubation effort for new media companies; the digitisation of Chinese television content by a Singapore service provider; a joint collaboration in the psychological analysis technologies on the internet, mobile and social networking sites; and, the commercialisation of a word-of-mouth media channel in China based on a digital technology application developed in Singapore. The business mission, which covered the Chinese cities of Beijing, Shanghai and Shaanxi over 23 to 27 November, was organised by the Media Development Authority of Singapore (MDA), as part of its ongoing efforts to help Singapore’s media companies gain access to the global market. The programme included visits to major Chinese digital media companies and research centres, as well as networking events and pitching sessions.