Paris – MIPTV, the world’s entertainment content market announced the launch of MIPFormats, a new stand-alone premium business conference and pitching forum dedicated to the fast-growing format industry. MIPFormats, an annual destination for the format community, takes place one day prior to MIPTV on April 11 in the Palais des Festivals, Cannes, France. The event is organised in association with C21FormatsLab, C21Media’s dedicated channel that provides daily news and analysis of the non-scripted business to the international entertainment community. “Over the past few years at MIPTV we’ve seen considerable growth in the presence of formats produced for TV and across all platforms. We are launching MIPFormats ahead of MIPTV as a critical platform and rendez-vous point for the formats community to anticipate new format trends as well as uncover new creative talent from across the globe”, says Laurine Garaude, Reed MIDEM’s acting director of the Television Division. Supported by industry partners The WIT, FRAPA and Entertainment Master Class, MIPFormats is a full day of conferences, pitching sessions, networking events and new format launches designed for the format industry’s leading producers, buyers, commissioners, digital platforms, brands and creators from around the world. A call for entries for the event’s ‘Fresh Talent Pitch’ will invite producers from around the world to propose their original new format ideas for non-scripted factual entertainment. A call for entries opens online at www.mipworld.com 15 December 2009. The final selection of producers will be made by international programme tracking expert The WIT. Participants will come to Cannes to pitch their ideas to a jury of buyers, commissioners and majors from the format industry.