SingTel says it is making significant progress in its transformation to becoming a multimedia service solutions provider through the introduction of new content and multimedia services. During Q3, mio TV, SingTel’s pay TV service, attracted 25,000 new customers to reach 126,000 as at 30 September 2009. In August, Football Frenzy, Singapore’s first multimedia social football experience was made available to fans on SingTel’s mio TV, online and mobile platforms. With 18,000 net customers added in the quarter, the total customer base for mio Plan and mio Home bundles grew to 152,000 as at 30 September 2009. Mr Allen Lew, CEO Singapore, said: “Our distinctive initiatives to differentiate ourselves from the market have proven successful with strong acquisitions of mobile and mio TV customers in the quarter. We will continue to lead and shape the market. “In a game-changing move, SingTel secured the rights to broadcast the Barclays Premier League for three seasons starting in 2010 and also a suite of ESPN STAR Sports channels. And this will significantly enhance our competitiveness.” SingTel also announced that it is offering two Early Bird specials to sports fans who sign up for the Barclays Premier League 2010/11 and the ESPN STAR Sports suite of channels, or the standalone Barclays Premier League 2010/11 matches. For a limited period, customers who sign up for either the Barclays Premier League 2010/11 season or Barclays Premier League 2010/11 with ESPN Star Sports Channels on a 12-month subscription basis will receive the Football Frenzy Pack (worth $15.90 per month) absolutely free till 31 July 2010. This lets them view all the UEFA Champions League and UEFA Europa League matches – both ‘live’ and demand – over TV, mobile phone and online, as well as the Italian Serie A (09/10 season) matches on mio TV . The Barclays Premier League 2010/11 season is priced at S$24.61 per month (including GST) and the Barclays Premier League 2010/11 with ESPN Star Sports Channels costs $26.75 per month, but customers will not be billed for their sports content until August 2010. Existing Football Frenzy customers can also upgrade their subscription in order to enjoy the offers.