Cincinnati/Kuala Lumpur – Scripps Networks Interactive Inc. will launch Food Network in Asia on 1 January 2010. The new Food Network channel, which will be programmed and versioned for specific countries, will be distributed through MEASAT Satellite Systems and Ascent Media. The ad-supported service will be available in HD. Plans for the Asian version of the Food Network include original programming from the regions it will reach, as well as relevant shows that were produced for US audiences. This distribution agreement represents a new direction for the company’s international development efforts, which are now focused on identifying distribution and programming partners around the globe and investing in existing or new lifestyle channels. The company recently announced plans to launch the Cooking Channel domestically in third quarter next year. The 24-hour network will cater to avid food lovers by offering food information and instructional cooking programming.