Petaling Jaya – TV3 remained the number one choice by obtaining 32% audience share during Hari Raya week (from 20 to 26 September 2009) among all viewers. Reflecting this domination, the top 35 programmes among all channels were all on TV3 and out of the top 100 programmes for the week, only six were from competing channels. Among the Malay adult viewers, TV3 leads with 42% audience share out of the total combined MPB share of 56%. The blockbuster hit movie Sifu dan Tongga topped the charts with peak viewing of 3.3 million viewers and 50% viewing share; similarly Pengistiharan Raya at 3 million viewers and 57% viewing share. Some of the other top programmes include Mentor Raya 3, blockbuster films Jangan Tegur, Cicakman 2, Duyung also made the list of most watched programmes. Group Chief Executive Officer of Media Prima Berhad TV Networks, Dato’ Sri Farid Ridzuan said, “We at TV3 are very pleased with the ratings during this festive season as it is a testimony to the fact that TV3 is still the Malaysian viewers’ number one choice, particularly during the Hari Raya celebration. These high ratings are no coincidence or accident. It is the results of our calculated strategy and extensive research that was carried out to better understand our viewers’ needs.” “We’ve also made early preparations to ensure that our multi-genre combination of blockbuster movies, telefilms, musical programmes, talkshows, news and documentaries appeal to our viewers,” he added. Meanwhile, other Media Prima channels provided optional viewing to audience who sought alternatives. TV9 provided options to viewers by featuring comedies like Ceplos Raya, Geletek Raya, and Cerita Hantu Malam Raya, and the strategy worked with around half a million viewers watching each of the programmes. 8TV and ntv7 offered alternatives to Chinese viewers with more than Chinese audience viewing share exceeding 40% for the two channels. Dato’ Sri Farid also commented, “We’ve marked a 44% increase in advertising revenue as compared to that of last year’s during the Hari Raya Aidilfitri season. We view this as a positive sign that the country’s economy is on the track of recovery and a clear sign of the advertisers’ confidence to continue opting for TV3 as their chosen adverstising platform this festive season. This is a much needed impetus for continued growth for fourth quarter this year.”