Kuala Lumpur – Astro has been announced the winner of the Interactive TV category in this year’s TV Innovation Awards ceremony that was held in the Four Seasons Beverly Wilshire in Los Angeles. The TV Innovation Awards recognizes companies that are creating products and services that are driving the new TV paradigm. These corporate companies are judged by an independent panel of distinguished industry experts in the field of telecommunications and digital media, administered by IMS Research whereby nominees have the opportunity to showcase their innovative TV applications to a wide and diverse audience. The Interactive TV Category takes into account TV applications that include the technology and solution to enable a two-way interactive experience. This can be between the viewer and either the TV program itself or an interactive application using the TV as the portal to interact the content provider. This includes TV shows where the viewer can influence the content being shown, interactive advertising, intuitive program guides, shopping and so on. Astro@15 (Channel 109 on Astro) is Malaysia´s first and only 24-hour interactive TV channel. The channel creates a platform for viewers to interact real-time with fellow viewers from Malaysia and Brunei while watching their favourite TV programs.