Hong Kong – Endemol announced the latest steps in its strategy for growth across Asia. Management across the region is to be restructured with all operations reporting directly into Arjen van Mierlo, CEO of Asian Operations at Endemol Group. Arjen will continue to be based at Endemol Asia’s offices in Hong Kong, which will now also become the head office for the group’s South East Asian business. In addition to the regional head office in Hong Kong Endemol has established leading development and production companies in India and Malaysia, which are behind a significant line up of local hits. The company has also licensed a number of its formats in China and Korea with further announcements pending. As a result of the changes, Edward Sharples, managing director of Endemol South East Asia is stepping down.