London – CNBC and HSBC Private Bank announced an agreement that sees HSBC Private Bank sponsor on-air and online activity across CNBC in Europe, the Middle East, Africa and Asia Pacific. The deal was negotiated through the newly formed Exchange and Invention teams at Mindshare Worldwide in London. HSBC Private Bank will sponsor 60 second highlight vignettes based around a new 13-part series entitled Alternative Investing. In each programme, CNBC presenter Rebecca Meehan will look at non-traditional investments and sectors where there is growing opportunity. HSBC Private Bank sponsored hotboards will air around CNBC’s flagship programme Squawk Box Europe, where the weekly segment will air. HSBC Private Bank will also sponsor a dedicated programme page for Alternative Investing on CNBC.com, which will include episodes of the programme, relevant market data and a guide to different types of alternative investments. The page will be supported by 30 second promos running on CNBC encouraging viewers to visit the page. Various digital executions, including banner ads, MPUs and pre-roll ads, will run on CNBC.com to promote the page.