Singapore/Hong Kong – STAR and HP announced the launch of HP SPACE, an original pan-Asian reality television series that celebrates the spirit of creative innovation in Asia and encourages aspiring talents to discover their potential through the use of technology. The show creates a unique space for creative individuals to express themselves throughout the eight, one-hour episodes. Contestants will be chosen by way of an elaborate audition process starting August 24 and there will be on-ground activities to drive awareness and participation. Participants will be invited to record their audition pitch and post it on www.hpspace.com. In China, contestants will be drawn from HP’s ‘My Computer My Stage’ youth campaign, which will start its 3rd wave soon. A total of 36 contestants will then be auditioned ‘live’ in China, India and South East Asia. 12 lucky finalists will be shortlisted to fly to Singapore where they will get to work with well known creative gurus from the world of design, film, advertising, music and art. Each week, the contestants will be challenged with a new creative task ranging from multi-media and visual art, to product design, music, fashion and publishing. They will be provided with the latest product innovations from HP to assist them in successfully completing these creative challenges. The TV series will premiere on November 10 on Channel [V] in India, SE Asia, Mainland China and Taiwan and on November 11 on STAR WORLD in India, SE Asia, Hong Kong and Taiwan.