Singapore, CommunicAsia – Irdeto announced a deal to supply Vietnam Multimedia Corporation (VTC), the country’s leading national broadcaster and operator in digital broadcasting, with the latest Digital Video Broadcast-Handheld (DVB-H) technology. When commercially deployed by the end of 2009, VTC’s subscribers can choose to watch premium content from over 12 digital TV channels on any DVB-H enabled mobile phones and handheld devices. Utilizing Irdeto’s solution, VTC’s mobile TV service will be introduced initially in the capital city of Hanoi, with plans to extend the coverage across Vietnam over a three year period. The deployment of Irdeto’s DVB-H technology is part of the broadcaster’s plans to grow its subscriber base, to speed up the subscriber’ take-up rate of mobile TV services and to offer new ways for consumers to view content away from traditional TV screens. Irdeto’s solution was selected because it is able to simulcrypt with the broadcaster’s existing DVB-H platform, which allows VTC to protect its initial infrastructure investment. In addition, subscribers to VTC’s mobile TV services will have ready access to pay-TV content on-the-go via any handheld device, including mobile phones, portable media players and other devices based on the DVB-H Mobile TV architecture. A major television company in Vietnam, VTC was set up in 1988 with the aim of developing the country in the areas of technology and multimedia. Currently VTC offers nine HD channels and 32 SD channels with premium content ranging from sports, technology, lifestyle and entertainment.