According to new study by Media Partners Asia (MPA), key Asian economies are recovering slowly but surely, and advertising is likely to be felt more positively from Q4 2009 onwards. Much of the focus is now on domestic demand, which is likely to improve in China, India and Indonesia. As a result, economists have partially upgraded GDP growth forecasts in these markets for 2009-10. MPA forecasts remain largely unchanged but show that for the first time in a while there is now some upside, especially for 2010, as ad spends are likely to rebound significantly from Q4 2009 onwards. MPA sees APAC advertising declining by 3.5% this year and rebounding to 5.2% growth in 2010. According to MPA, advertising is likely to dip by 5%, 8% and 10% respectively in Australia, Japan and Korea during 2009, while Hong Kong, Singapore and Taiwan are expected to register declines of 7-9%. China, India and Indonesia will remain relatively robust, growing between 5-9% (India at the low end), and are expected to rebound more significantly in 2010 (8-13% range) and 2011 (10-15% range).