Australia – Australia Network recently partnered with Buzz Strategic Insights and Saatchi & Saatchi, and spoke directly with viewers across the Asia Pacific region – all in a move to refresh its identity. Working closely with Saatchi & Saatchi’s strategic consulting division, Industry, to craft a brand platform, Australia Network evolved its message to reflect its role as a ‘bridge’ between Australia and Asia-Pacific. With a refreshed identity, Australia Network’s mission is expressed with a new line – ‘From our world to yours’. Saatchi & Saatchi’s design group brought this line to life with an exciting range of collateral and campaign materials. The team at Motion Foundry designed and developed a clear and flexible on-air package in keeping with the brand strategy. In addition to design and production of the promotional and presentation packages, Motion Foundry produced and directed over 40 live-action idents. This involved several weeks of footage and shot selection, adaptive camera tracking, animation, lighting and compositing.