Mexico City – As news and concern about a potential swine flu pandemic originating in Mexico City reaches around the world, Televisa and Sesame Workshop (Plaza Sésamo) have produced four public service announcements (PSAs) to educate children about the disease. Featuring the Muppets of Plaza Sésamo, Pancho and Lola as well as Mexican celebrities Lucero, Jorge Poza and Adrián Uribe, Plaza Sésamo’s Education and Research team worked with México’s Ministry of Health on developing the scripts The PSAs began airing on Televisa the morning of Thursday 29 April 2009. Sesame Workshop and Televisa will also offer the PSAs to several government organizations to extend the message in México including the Ministry of Health, the Ministry of Education, the Government Workers’ Social Security and Services Institute (el ISSSTE) and Mexico City’s public transit system. The Plaza Sésamo series is broadcast in México on Televisa Canal 5 and on Discovery Kids in every major territory throughout Latin America.
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