Mumbai – Zee Entertainment Enterprises Ltd posted a marginal fall in quarterly net profit as advertising revenue declined due to an economic slowdown, but higher subscription sales provided relief. The broadcaster’s consolidated net profit for January-March fell 7.3 percent to Rs968.1 million on a flat growth in total revenue of Rs5.14 billion, reports Reuters. The numbers include financials of Taj TV Ltd, ETC Networks and Zee Turner Ltd. “The broad market trends weighed on our advertising revenues,”chief executive officer Punit Goenka said in a media release. “This was compensated to some extent with continued growth in our subscription revenues.” Advertising revenues fell 7 percent during the quarter while revenues from subscription rose 13 percent compared with the same period last year, the firm said in a statement to the stock exchanges. Increased competition had also impacted industry margins during the second half of fiscal 2009. “Given the current market situation, visibility remains low on the advertising revenues, though we are reasonably confident that things will be much better during the second half of fiscal 2010,”said Goenka.