FremantleMedia Enterprises (FME) and Asian Union (AU), one of China’s most established production companies has announced the formation of Vision Ventures Media Ltd. (VVM). VVM will be dedicated to increasing the trade of factual programmes to and from China. Liu Xiao Lin from Asian Union will be chairman of Vision Ventures Media Limited, and Ganesh Rajaram, VP sales Asia, FME, will be a board director and responsible for the programming relationship between FME and VVM. Through the cooperation between FME and AU, targeted Chinese programmes will be selected for the international market, whereby AU will work with the Chinese producers to re-version the content, and FME will use its global network to sell the international version. The development aspect of VVM will involve forging creative partnerships between Chinese and international producers in the development of new factual programmes. VVM will act as an incubator for the development and production of co-productions. Due to regulations surrounding foreign investment in content in China, the joint venture is registered in Hong Kong SAR. David Ellender, CEO, FremantleMedia Enterprises commented, “China is a hugely important region for FME serving as a major market for our programmes. Asian Union is by far one of the most renowned in the industry and we’re delighted to be partnering with them in what represents a key part of growth strategy for the Asia Pacific region.”