Singapore – CNBC’s weekly reach grew 37 percent in Singapore in March among affluent viewers, according to TNS Singapore. CNBC also had the widest reach of pay-television news channels on a weekly basis among this elite audience, according to TNS data. The increase in reach, however, does not fully mirror CNBC’s total reach, since it only measures in-home viewing and does not take into consideration out of home viewing in office buildings, trading floors, fitness centers and the like.