Singapore – ColorZip SEA Pte Ltd and ZoMedia Pte Ltd have entered into a strategic alliance enabling ZoMedia to provide value-added services to their advertisers in Singapore. ColorZip’s patented ColorCode Technology is currently widely used in Japan and Korea. In 2007 ColorZip launched their service in Singapore with SPH Newmedia under the brand ZapCode. ZapCode allows users to access almost any kind of content from the internet onto their mobile phones. To enable this technology, a mobile phone user can easily download free software developed by ColorZip known as ColorCamTM into his mobile phone. The phone is then transformed into a scanning device used to read the code; content is not limited to text but can include music, images, videos, coupons which can be linked to the code by a URL and the content is then transferred back to the phone user. The content associated with a code can be changed at any time, making it a versatile medium.