TVNZ plans to achieve NZD$25 million (US$13.2 million) in cost reductions and savings from the programme budget, departmental operating budgets and from about 90 proposed redundancies. TVNZ chief executive Rick Ellis says reduced payroll costs will represent approximately 25% of the savings. Cuts to programme budgets equate to about 100 hours or approximately 3% of local content hours. Proposed redundancies come from across the business including News and Current Affairs, but excluding TVNZ’s website and licensing department; there will be a salary freeze for the CEO, executive team and senior managers. Ellis says that a four-day week or a nine-day fortnight was considered but proved impractical. Due to the uncertain outlook for advertising-reliant media worldwide Ellis says TVNZ will be accelerating its strategy to transform the business from a traditional analogue advertising-reliant broadcaster to that of a multi-platform digital media company with diverse income streams.