Manila/Hong Kong – Greenwich, a famous pizza chain in the Philippines has signed a presenting sponsorship deal for STAR World’s new season of American Idol. The deal’s highlight is a contest with a grand prize that consists of a trip for two viewers to watch the super-hit show’s finale in Hollywood in May. The integrated marketing campaign has kicked off in the Philippines and comprises elements of on air, online, on ground, outdoor advertising, print ads and POP displays at Greenwich outlets. Greenwich customers and STAR World subscribers are eligible to enter the contest while thousands of exclusive American Idol premiums are also on offer to Greenwich customers starting in mid-March.