Hong Kong – CASBAA has announced details of the Mobile TV CXO Summit to be staged at the Hong Kong Cyberport on May 7. This year’s Summit is organized in association with the worldwide Mobile Entertainment Forum (MEF). The ‘Invitation Only’ CASBAA/MEF Mobile TV CXO Summit 2009 will gather some 40 carriers, broadcasters, content providers, ad agencies, clients and technology solution providers. Issues highlighted during the Summit will include ‘Monetizing mobile – FTA vs Subs vs PPV vs Sponsor vs Advertising’, ‘Building data traffic’, ‘Who owns the consumer?’ and ‘Broadcast vs Unicast vs Podcast – Winners/losers?’. The Summit will open with a networking lunch, followed by four closely moderated group sessions and a summary meeting concluded with a sponsored cocktail reception.