Hong Kong – Hong Kong Cable Television Limited (CABLE TV) and ASN Limited have jointly announced that a 24-hour channel on premier American sports – All Sports Network (ASN) – has landed on CABLE TV’s premium sports platform (channel 164) on 29 January 2009. One of the major attractions offered by ASN immediately after its launch on CABLE TV is the final of National Football League (NFL), Super Bowl XLIII, featuring the battle between Pittsburg Steelers and Arizona Cardinals on February 2 at 7:00 am, followed by the yearly All-Star game, Pro Bowl, on February 9 at 5:30 am. In addition, StarHub and ASN announced that they are teaming up to deliver ASN on StarHub TV (channel 117). The channel launched on 30 January 2009, and ASN HD1 (ASN in high definition) will be made available from February 10 on channel 305. Launched this year, ASN is owned by Yes Television (Hong Kong) Limited (Yes TV) as a brand new sports channel carrying America’s mainstream sporting events.