Hong Kong – Sony Pictures Television International (SPTI) announced that Sufei’s Diary, the youth series which SPTI produced through its joint venture with China Film Group Huaso Film/Television Digital Production Company Limited (Huaso), has generated over 15.3 million online interactions since the series debuted across China in mid-December 2008. The 40-episode multiplatform series follows the adventures of 18-year-old Sufei as she adjusts to her new life in Shanghai after moving there from Beijing. Sufei’s Diary is viewed daily online via portals such as Sina.com, one of China’s top portals, online video-sharing site Youku.com and nationwide university broadband network, Cernet.com. In addition to social-networking websites, Sufei’s Diary is also shown on television screens in some of China’s major airports and it will also play on screens in public buses and subway stations in Beijing and Shanghai. Viewers are encouraged to interact with the show through weekly online polls to help guide Sufei in some of the complex decisions she has to make. The choice with the most votes will affect the storyline of the next episode. Viewers can also interact with the series and its main characters in a myriad of ways such as online comments, blogs and through updates on their mobile phones. “We believe the level of interaction offered by the show towards our advertising partners’ brands is something which cannot be replicated by traditional television programs. That is why we are already talking to advertisers at this stage about innovative brand integrations for season two of the show,” said Mary Chan, SPTI’s vice president, production.
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