Singapore/Bonn – Deutsche Welle, Germany’s international broadcaster, is expanding its television services in Asia. Beginning 2 March 2009, DW-TV ASIA+ will offer a mix of European lifestyle, culture and the arts as well as in-depth reports from business and politics. The new channel will feature 18 hours of English programming dedicated to serving a wider viewer base. The new grid will boast 71 per cent lifestyle/ infotainment/ health and wellness and 29 per cent news. All content will be drawn from Deutsche Welle’s library. DW-TV ASIA, with the existing 16 hours of German language and eight hours of English will continue to serve the German-speaking audience to complete Deutsche Welle’s dual strategy for the marketplace. “Viewers in Asia have a high demand for more intimate knowledge and insights into Europe and European culture, making it an important media market for Deutsche Welle. Following the success and continued growth of DW-TV ASIA, I am proud to start the New Year with the launch of DW-TV ASIA+, the destination channel for all seeking a more in-depth experience on Europe,” said Petra Schneider, director of sales and service at Deutsche Welle. The existing DW-TV ASIA channel is available on more than 1,200 cable and direct-to-home platforms across Asia and received by more than 210 million TV households worldwide. Both channels are broadcast via AsiaSat 3S.