Beijing – While the Olympics buoyed China’s advertising market to 15 percent growth in 2008, an abrupt slowdown in expected in 2009. According to Beijing-based TNS subsidiary CTR Market Research, advertising in China peaked at 441.3 billion yuan (US$64.5 billion) in 2008, thanks to a one-time boost from the Beijing Olympics. Tian Tao, vice president of CTR, is quoted as saying that a sudden pause in the Chinese advertising industry in 2009 is almost a sure bet, because pessimistic sentiment towards the macro-economy will take effect in 2009. Roughly three-quarters of total advertising spending went to television last year, while outdoor media saw a 10 percent decrease, hit by the government’s regulatory policies, reports Reuters. Major players in China’s outdoor advertising market include VisionChina Media Inc as well as Focus Media Ltd, which recently sold its digital out-of-home business to Sina Corp, a Chinese Internet news portal.
Ad – Before Content
Related Articles
- CBC launches new Spring/Summer 2024 podcast slate
- Mandarin Series BREEZE BY THE SEA, helmed by Peter Ho, starring Bolin Chen and Puff Kuo releases First Look
- Samsung TV Plus brings SURFER FAST Channel to surfing enthusiasts in Australia
- DDish TV LLC Chooses PlayBox Neo Channel-in-a-Box for Broadcast Network Expansion
- JioCinema set to redefine subscription market with launch of Premium Plans
- Telecom and pay-TV services revenue in Japan to increase at 2.1% CAGR over 2023-2028, forecasts GlobalData