Hong Kong – The teen-centric series 90210 and Heroes’ long-awaited third season on STAR World bowed to stellar ratings in Singapore. 90210’s premiere episode on November 4 at 9pm took the channel to no.1 among cable viewers aged 15-24. During the one-hour debut, STAR World was the most-watched general-entertainment English cable channel in Singapore. The series was a hit among younger viewers and females. When measured against ratings a year ago, 90210 helped STAR World triple its numbers among 15-24 year olds in Singapore. The series also appealed to older women aged 35-54, with a +79 per cent jump in ratings from a year earlier. Heroes’ two-hour debut on November 6 at 10pm topped the ratings in Singapore, making STAR WORLD the no.1 English-language channel in its timeslot among viewers aged 15-49. Compared to the same time period a year ago, STAR WORLD’s ratings for adults 15-49 scored a +200 per cent leap in the ratings. STAR World says research estimates Heroes’ third-season premiere was watched by approximately 327,000 viewers across the channel’s SEA beam.
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