Singapore – The Media Development Authority (MDA) has put in place a one-year pilot programme that matches top international media experts to chief executive officers of Singapore media companies. Called the Business Executive Mentorship Programme, expert in fields as diverse as entertainment and media law, merchandising and licensing, intellectual property exploitation, as well as capital financing, will share knowledge, skills and their networks with five local media companies to expand their business outside of Singapore. The Singapore companies come from the TV, animation and publishing sectors. They are CR Media Pte Ltd; Mediafreaks Pte Ltd; Scrawl Studios; Upside Down Concepts; and Verite Productions Pte Ltd. The international experts are David Mansfield, executive director of Ingenious Media plc; Liz Kalodner, executive vice president & general manager of CBS Consumer Products; Jon R. Peisinger, president of Creative Branding Systems ; Stephen Scharf, partner, O’Melveny & Myers LLP; and Andrew Craissati, chief executive of Transpac Media Ltd. Matching was done based on the submitted business plans of the local enterprises and mutual indication of interest between both mentor and mentee to work together.