Irdeto announced a new deal with Taiwan Fixed Network (TFN) Media, the opening of Irdeto’s new office in Taiwan along with news that the company is leading Southeast Asia’s Pay-TV conditional access market. Irdeto signed a deal to deliver its latest DVB-C conditional access (CA) technology to Taiwan-based multi-system operator, Taiwan Fixed Network (TFN) Media, a subsidiary of Taiwan Mobile, the largest private fixed and mobile networks telecommunications service provider. The implementation of Irdeto’s next-generation digital TV solution will enable and support TFN Media’s introduction of pay-per-view, video-on-demand and personal video recorder services to its subscriber base. The deployment is part of TFN Media’s aggressive strategy to grow its market share and to double its subscriber base to one million by the end of 2009. TFN Media projects that Irdeto’s digital TV solution will be in full commercial launch by the second quarter of 2009 and provide customers with some new interactive TV offerings including Sports Lottery – where viewers can bet on sporting events through their digital set-top box, IPTV applications and an electronic programme guide. As part of the agreement, Irdeto will supply one million smart cards to TFN Media which feature Irdeto’s unique FlexiFlash technology which allows for rapid, secure deployment of new features and functionalities and even security upgrades to be downloaded over the air to smart cards already in the field. Irdeto continues to broaden its presence in the Asia-Pacific (APAC) region with the opening of a new office in Taiwan. Located in the Xinyi District in Taipei, the Taiwan office is responsible for developing business strategies and identifying growth opportunities in the fast growing digital, IPTV, and mobile TV markets. The local office will play an integral role in Irdeto’s strategy to strengthen its dominant position in the conditional access (CA) and Digital Rights Management (DRM) market in the region. According to Media Partners Asia, Irdeto currently has the largest market share of new pay-TV subscribers in Southeast Asia’s conditional access (CA) market. An estimated two million new subscribers were added to the region’s fast-growing digital TV sector with more than 65 per cent protected by Irdeto technology.