Singapore – BBC World News will launch its Power Of Questions brand campaign with new print and online creative to appear in key markets in Europe, with additional outdoor TV sites booked in Asia. From November 17, BBC World News’ advertising campaign commences with two thought-provoking adverts. Featuring a microphone, the adverts highlight the BBC news teams’ probing approach to journalism. In one version the microphone is shown entrapped in chains, and in the other in barbed wire. The adverts carry the lines ‘you can’t restrain a powerful question’ and ‘you can’t suppress a powerful question’. The print and online creative which will run for a month across key media in Europe and East Asia including Hong Kong, Singapore and Malaysia will also include a mix of TV ambient outdoor sites. The two 30-second TV adverts were produced by Red Bee Media and ran for an initial burst in September. The first, ‘No Comment’ stresses on the fact that no groups, governments or individuals have the power to completely censor coverage and highlights the persistence of BBC reporters to get to the heart of a news story. The second advert, ‘Killer Questions’ focuses on interviews stating that questions are the “most powerful weapons we have”.