Singapore – the 3DX Film and Entertainment Technology Festival, being held from November 19 – 23 in Singapore, will feature actors Brendan Fraser and Christopher Lloyd to Jeffrey Katzenberg (CEO, Dreamworks Animation); James Cameron (Academy Award winning director and producer); Jim Gianopulos (chairman, 20th Century Fox); Dan Glickman (president, Motion Picture Association of America) and Mark Zoradi (president, Walt Disney Motion Pictures) making statements about the future trend and impact of 3D technology and applications. “We’re bringing new meaning to the phrase, ‘the magic of the movies’ and with a line-up of this calibre, we promise it will be magical, it will be fantastic and it will be 3D!”said Jim Chabin, executive producer, 3DX Festival. 3D technology is already poised to enter the mass market and according to the PricewaterhouseCoopers global entertainment and media outlook, the uptake of digital cinemas and multiplexes will see spending at the box office in Asia alone grow by more than 8.5 percent CAGR to reach US$10.4 billion by 2012. Offering a taste of the future magic that 3D technology will deliver, this inaugural event in Singapore will feature Brendan Fraser’s Journey to the Centre of the Earth alongside a first-ever 3D rock music concert, U2-3D. The 3DX Film and Entertainment Technology Festival will also offer a wide range of 3D movies from all genres, including animation and documentary films like Fly Me to the Moon, Dinosaurs 3D and Disney’s Hanna Montana.