Seoul – Following its acquisition six months ago by telco giant SK Telecom, Hanarotelecom has been rebranded as SK Broadband. A major marketing push is expected during October as the company aims to dominate not just in internet protocol (IP) TV, but in high-speed internet, voice-over IP and home-networking services. Its Hana TV service, which has in excess of 760,000 subscribers, is now called broad&tv – other related products and services are variations of the broad& branding. Content providers including Disney-ABC International TV, Sony Pictures Television International and CJ Entertainment are among the some 270 whose content is or will become available. Company has committed a reported US$84 million into video on demand content funds this year, with $502 million to be spent on content by 2012.