Turner Entertainment Networks Asia, Inc (TENA) has appointed the SinoTech Group (SinoTech), a full service interactive agency based in China, to develop and distribute online games on Cartoon Network websites in North Asia. The appointment of SinoTech also marks the Network’s first-ever deal with a China-based company to address the advertiser demand in the kids’ online media market. The SinoTech Group will be the exclusive interactive advertising sales representative for online media inventory around online games they create specifically for Cartoon Network’s websites, and will focus on recruiting new advertisers from the China market. The first slate of online games is already in development and will launch on the Cartoon Network Asia and Cartoon Network Taiwan websites before the end of the year. The games will either feature Cartoon Network’s original characters, or involve content or characters developed by SinoTech.