BBC Worldwide Channels announced an agreement to launch BBC Knowledge branded programme block on Science TV. This is the first-ever launch of the BBC Knowledge brand in South Korea and the first branded programme block for the channel brand. Set to launch on 27 October 2008, the block will be subtitled in Korean and will reach about 10 million households every week night during prime time, from 8pm to 10pm. Sung-Soo Hwang, YTN’s managing director commented, “Last month, Korea’s Ministry of Education, Science and Technology, a key investor in Science TV in Korea, announced it would increase public funding for the channel as well as provide additional support from other relevant government institutions to develop Science TV into a globally competitive channel. It also announced that Science TV will be a ‘must carry’ channel on all pay TV platforms. This mandate is in line with the launch of BBC Knowledge’s block on our channel, and is a testament to our and the Ministry’s commitment to deliver the best factual entertainment in the world.” Founded in 2007 with support and funding from the Ministry of Education, Science and Technology and YTN Media, Science TV is one of YTN Group’s three cable and satellite channels in South Korea. Science TV has planned co-productions with leading broadcasters in South Korea, such as KBS, MBC, SBS, EBS and other top productions houses. It broadcasts programmes related to science, education and technology 24 hours a day.