2waytraffic International has unveiled its new slate of formats for MIPCOM 2008. Developed in-house by 2waytraffic, The Hellfire Club is a game show featuring five members of the public competing in a series of stunts and challenges. Your Money or Your Life, created by 2waytraffic’s Intellygents, is a comedy game show featuring a gun. If contestants are unsure of an answer they must choose a gun and take aim at their own reflection in a mirror. Love’s Roulette is a studio-based dating show which allows one single contestant to judge their compatibility with three other contestants by observing the three contestants’ reactions to a number of staged challenges. Love’s Roulette was created by Colombian content producer, Si Hay Ideas. Alongside these brand new formats, 2waytraffic’s MIPCOM slate also features hit shows from the Netherlands, including Stay of Execution, the financial makeover series currently a hit for RTL4, created by MQM Media; Tuvalu Media’s Holiday SOS, a studio-based consumer affairs series which looks at the plight of holidaymakers, broadcast on Nederland 1 over the summer; Nix in the Fridge, a fun and light-hearted cookery show in which a well-known chef prepares a dinner party for an unsuspecting member of the public using only the ingredients they already have in their kitchen, created by Tribune A for Veronica; and Flower Power, a human interest format in which members of the public open their hearts and share the real-life stories behind the simple act of buying a bunch of flowers, broadcast this summer on RTL4 and created by Simple Media.